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Primera LX910 Color Label Printer

For peak performance, you need the LX910 Color Label Printer, the fastest and highest print quality label printer ever designed by Primera. The LX910 operates using a high capacity thermal inkjet print head that has no rivals on the market. It can flexibly be tasked with low or high volume label printing; print a few or a thousand label run! Utilize either pigment or dye ink easily without swapping machines.

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SKU: E07723
Mfg Part #: 074416
Brand: Primera

When you want top notch performance and results, turn to Primera’s LX910 Color Label Printer. It boasts vivid, incomparable colors and range that you simply won’t find in another label printer. Your results will be clean and highly professional. This printer can use either pigment or dye ink by simply swapping out cartridges; no need to purchase another printer. Other printers are limited by their horizontal banding or streaks due to their construction, but LX910 does not have these problems. Each label will be pristine and printed quickly. This printer is compatible with most standard operating systems, including Windows 7/8/10+ and Mac OS X 10.5 or above. It’s simple controls and manageable weight make it a valuable addition to any business.


Key Features

  • Short-run label printing
  • Prints up to 8" wide
  • Up to 4.5"/second
  • Single ink cartridge with interchangeable pigment and dye inks
  • Built-in "pizza-wheel" style cutter


Print Method: Thermal Inkjet; Pigment ink

Print Resolutions: Up to 4800 dpi

Print Speeds:

  • Draft Mode: 4.5” per second
  • Normal Mode: 1.8” per second
  • High Quality Mode: 0.8” per second

Print Head: New print head with every cartridge change

Inks: Single high capacity Cyan, Magenta, Yellow ink cartridge, process black

Colors: 16.7 million

Color Matching: Z-Color™ Color Matching Software

Max. Print Width: 0.75" (19mm) to 8" (203mm)

Media Width: 1" (25.4mm) to 8.25" (209.6mm)

Media Types: Roll-fed pressure-sensitive labels, roll-fed tags, fan-fold labels or tags

Media Sensing: Moveable see-through sensor for die-cut labels; reflective sensor for labels and tags with black stripe; can use continuous and pre-printed labels and tags

Supply Roll: 6" (152mm) maximum diameter on 3" (76mm) core.

Ink Level Warning: Calculates actual number of prints remaining based upon ink usage of graphics being printed (patent-pending)

Indicator Lights: Power, Pause, Ink

Controls: Pause, Feed, Unload

Operating Systems:

  • Windows® 7/8/10+
  • Mac OS X 10.5 or higher

Data Interface: USB 2.0; External Control Port

Label Design Software: Bartender® UltraLite Primera Edition included. Can also be used with most other popular label design and graphics software programs

Electrical Rating: 12VDC, 5.0A

Power Requirements: 100-240VAC, 50/60 Hz, 60 watts

Certifications: UL, UL-C, CE, FCC Class B

Weight: 36.5 lbs. (16.6 kg)

Dimensions: 17.25"W x 9.1"H x 17.25"D (438mmW x 231mmH x 438mmD)

Included: Bartender Ultralite software for Windows, 4”X6” Tuffcoat™ High-Gloss Inkjet Label Stock starter roll and ultra-high yield CMY ink cartridge.


Label Specifications

Label width: 0.75" (12.7mm) - 8" (209.6mm) 

Liner/media width: 1" (38.1mm) - 8.25" (212.7mm) 

Label height/length: 0.5" (12.7mm) - 24" (609.6 mm)

Gap between labels: 0.1" (2.5mm) - 10" (254mm)

Width of thru-hole opening: 0.25" (6.4mm) - 0.5" (12.7mm)

Distance from edge of media to edge of thru-hole: 0.2" (5.1mm)  - 2.25" (57mm)

Reflective/Black Mark Width*: 0.1" (2.54mm) - N/A

Max Outer Diameter (OD): N/A - 6"(152.4mm)

Inner Core Diameter (ID): 3" (76.2mm) - 3" (76.2mm)

Total Thickness (Liner + Label)**: N/A - 0.010” (10 mil)

Distance from edge of media to edge of label: Printer driver assumes 2 mm gap. However, this is adjustable via the left margin offset.

* The Reflective/Black Mark should be opaque to infrared light. The mark should be between the labels. The end of the mark should correspond with the beginning of the label.

** This is the recommended maximum. There are two factors that determine whether the printer will accept any particular stock thickness.